Merlin inks new deal with SoundCloud

Tom Pakinkis

Merlin has secured what is being billed as a 'landmark' deal with SoundCloud, partly in preparation for the platform's forthcoming subscription service.

The agreement will see 20,000 labels and distributors worldwide extend their existing relationship with the service and benefit from new commercial and promotional opportunities, according to Merlin and SoundCloud.
 
The world’s biggest independents, such as Beggars Group, Domino, Secretly Group, Epitaph, Ninja Tune, PIAS, Warp Records, Armada Music, Kontor Records and many more are included in the ...



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