Mark Hoppus: 'sponsored albums is next step for artists and brands'
Brand and artist partnerships are about to be taken one step further, according to Blink 182 frontman Mark Hoppus.
Speaking at Midem the pop-punk artist suggested that clothing labels will be the next corporate entities to fund
artist albums, after "the fallout of labels".
Said Hoppus: "The brand influence on bands right now is something you're going to be seeing a lot more of. The fallout of labels, the lack of funds they have to fund bands, there are going ...
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