Marathon Artists has teamed up with Paris-based artist development company, Green United Music (GUM), to form a joint venture, aimed at providing a range of music services to brands, advertising agencies and music supervisors.

Titled Gum Marathon, the company is UK-based and will expand on GUM's experience in producing bespoke pieces of music to meet briefs from brands for advertising campaigns.

As an independent label, Marathon Artists is home to Courtney Barnett, Jagwar Ma and We Are Shining. Green United ...