Live Nation Entertainment has won a European Sponsorship Association (ESA) Excellence Award for its O2 Academy sponsorship.

The sponsorship tie-up between Live Nation and O2 and Academy Music Group (AMG) has introduced new ticketing solutions and a priority ticketing program at venues and shows and was named Best of Europe at the ESA Awards. The group was also “highly commended” in the social media activation category.

Jim Campling, Live Nation’s president of UK Marketing Partnerships, said: “This award is a reflection ...