Live Nation has partnered with Parallel Contemporary Music to form a new company to boost its marketing activities across Asia.

The new company is called Live Nation Marketing Partnerships Asia Limited and it will provide live music marketing for both local and international brands across the territory.

It will be led Parallel Contemporary Music chairman David Ciclitira who will also remain as chairman of Parallel Media Group PLC.

“Having successfully grown our attendance figures in Asia, we now have the ...