Lady Gaga has partnered with O2 to offer the mobile network’s customers the chance to buy tickets for her UK tour three days before general release.

The deal will see the Lady Gaga appear in a new O2-curated TV ad, as part of a major campaign to promote the UK leg of artRave: The ARTPOP Ball World Tour.  

It’s not the first time the pop star has worked with O2. In November, an O2 Tracks and 4G partnership gave ...