Jack Daniel's has signed up for the Music Venue Trust's Grassroots Investor project.

The Tennessee Whiskey brand's support follows on from its own year-long initiative backing some of the UK’s independent small venues, introduced earlier this year.

Its the first key partner to join the scheme, a two phased project launched earlier this week to immediately take steps to prevent venue closures.

"Jack Daniel's support for this project is a vital first step in realising a big ambition for ...