Jack Daniel's has signed up for the Music Venue Trust's Grassroots Investor project.
The Tennessee Whiskey brand's support follows on from its own year-long initiative backing some of the UK’s independent small venues, introduced earlier this year.
Its the first key partner to join the scheme, a two phased project launched earlier this week to immediately take steps to prevent venue closures.
"Jack Daniel's support for this project is a vital first step in realising a big ambition for ...
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