The music industry could be making up to $2.6 billion more in incremental revenues by offering exclusive, premium content to hardcore fans.

That’s according to a new study by Nielsen, which found that potential revenue of $450m - $2.6bn could be garnered from fans if artists, managers and labels offered them premium products and experiences.

The principle behind the conclusions drawn is that the willingness of fans to pay more for exclusive or premium content, and greater engagement with their ...