Instagram is launching the @music handle today, an account dedicated to "exploring music, those who create it, and the community around it".
Content will be published on Instagram under the handle @music, and on the main Instagram blog at blog.instagram.com.
This marks the first time Instagram has launched a dedicated account for a single subject.
According to instagram, @music will cover “all facets of the musical experience”, from established stars, up-and-comers and session players to fans, instruments, lyrics, studio ...
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