Google is testing advertisements that give consumers the option to listen to tracks instantly via Spotify, Rhapsody, Google Play or Apple Beats Music.

The move is intended to simplify purchases for consumers.

The 'Listen Now' feature works by searching for the name of the artists required, Google then displays available tracks under the 'Listen Now' tab on right of the screen.

A Google spokesman said: “We’re happy to help users quickly find legitimate sources for their favourite movies, music and ...