A Google streaming service could provide the music industry with ‘the biggest funnel it can have’ in terms of migrating internet users to legal consumption.

That’s according to Universal Music’s global head of Digital Francis Keeling who said at the IFPI’s Digital Music Report briefing yesterday, that the massive user base already present across Google’s search engine and YouTube video platform equaled a great opportunity for the industry.

“We talk about subscription and the need to have a funnel,” he ...