Dramatico Entertainment has announced plans for the administration of the Wombles brand after bringing the core rights under one roof for the first time.

The news comes following the acquisition of the major shareholding in Wombles Copyright Holdings. Damatico chairman Mike Batt is now planning a “holistic, multi-platform re-launch” of the brand including a tour of The Wombles pop group.

Genevieve Dexter of Serious Lunch has been hired as co-executive producer with Mike Batt. Dexter’s role will include a raise ...