Deezer UK & IRL MD Christian Harris believes the UK is at “the tipping point between an early adopter market and a mass market” when it comes to streaming.

Speaking to Music Week, the exec (pictured) called the UK “a priority market”, for which the streaming service’s objectives include “making sure Deezer is a well known brand, that it’s recognisable and that we acquire customers not only through partnerships but also direct through major campaigns”.

Deezer launched ...