Deezer is rapidly positioning itself to compete against rivals Spotify and Apple Music.

This week's edition of Music Week featured a report on the company's recently launched Channel 4 advertising campaign; Deezer UK & IRL MD Christian Harris said that he believes the UK is at “the tipping point between an early adopter market and a mass market".

In August it was revealed that the company was seeking investment in a deal that would value the streaming service at around ...