Cowell's 'X Factor for DJs' revived by SFX partnership

Tom Pakinkis

Simon Cowell’s new talent show for DJs has been given a new lease of life thanks to a new partnership with SFX Entertainment.

The project, which will be called Ultimate DJ, was initially tabled in January 2012, as a Syco production in partnership with Sony Pictures and Jada Pinkett Smith and Will Smith’s Overbrook Entertainment.

A broadcast partner for both the US and UK was set to be announced but in September 2012 it was reported that the show after ...

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