Streaming service Bloom.fm has claimed that Apple has unfairly blocked it from its iAd advertising platform.

The London-based music platform previously spent around £2,000 a month promoting itself on the iAd network, according to The Register. This allowed its banner ads to be posted within other apps on iOS.

However, Apple has now reportedly kicked Bloom off the service - and Bloom believes it's because Apple sees its comparability humble operation as a rival.

Apple's iTunes is yet to launch ...