Apple has bought Semetric - the company behind music analytics firm Musicmetric - and appointed its vice president of corporate law, Gene Daniel Levoff, as the firm's director.

According to documents filed with Companies House, Semetric's registered address is now at Apple's London office. Levoff was appointed director in October.

Musicmetric - a London and LA based business - provides insight into online customer behaviour by analysing and compiling all related information and tracks data for over 80,000 artists via ...