Chris Evans’ new Breakfast Show on Virgin Radio will have “no ad-breaks” thanks to its partnership with Sky.
Launched on January 21, the show will be broadcast without ad-breaks; instead Sky will sponsor “branded content, competitions, and events”.
Evans announced he was leaving his eight year old breakfast show on BBC Radio 2 in September, to return to Virgin Radio after 20 years (now under different operation as part of the Wireless Group).
Evans said: “So much has changed in broadcasting since I was last at Virgin Radio that now, thanks to Sky, we can do the show without ad breaks. I’m even more excited about starting in the New Year!”
It’s been a big 2018 for breakfast show presenter switcharounds. Along with Evans leaving Radio 2 for Virgin Radio, Greg James has replaced Nick Grimshaw on Radio 1 while Lauren Laverne succeeded Shaun Keaveny on 6 Music, and Dave Berry replaced Christian O’Connell on Absolute Radio.
By Kieran Devlin
