NME has unveiled a new live music listings partnership with Dice.
The title, which closed its print edition last year, is the first media partner for the ticketing platform. The news comes after London venues including London’s Troxy, Scala and The Underworld made the decision to go mobile-first.
Charlotte Gunn, NME editor said: “Finally, an effective way of preventing profiteering touts from forcing up ticket prices for real fans! Dice’s approach to ticketing is truly game-changing and is a solution to the age-old problem of touts generating millions in revenue that doesn’t find its way back to the music industry. We hear from readers all the time who’ve been ripped off and have reported on the issue extensively. We are so proud to be the first UK media brand to stand alongside Dice so we can do our bit to make live music fairer for fans, artists and venues.”
Dice’s approach to ticketing is game-changing
Charlotte Gunn, NME
Gunn told Music Week NME is able to “take more risks” in its digital only form earlier this year.
Russ Tannen, chief revenue officer at Dice said: “Thousands of people discover artists and book tickets to their shows through NME.com each week. I want those fans to know that each time they buy a ticket through NME, they’re supporting our fight against touts.”
Available gigs are listed at nme.com/tickets.
Slowthai, pictured above is set to perform a Dice venue on his upcoming tour; he was unveiled as the company’s Live Award earlier this month.
Music Week research found that the rapper and NME cover star was the most-tipped new artist of 2019.
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