Ticketmaster has launched US festival ticketing solution Front Gate Tickets in the UK.
Austin, Texas-headquartered Front Gate, which has long-standing partnerships with North American festivals such as Lollapalooza, Electric Daisy Carnival and Austin City Limits, will list the 12th edition of Latitude as its first major UK festival.
The move is part of a wider focus on festivals for Ticketmaster's parent company, Live Nation.
"It’s important to have the right ticketing platform for the right client - and with Front Gate tailored specifically to festivals, welcoming them to the Ticketmaster family was an easy decision," said Ticketmaster's director of business for music, Sarah Slater. "With the success it’s had in North America we are confident our customers will enjoy the Front Gate experience, and our clients will view this as an opportunity to reach a wider audience.”
A white label end-to-end ticketing solution, Front Gate Tickets was built with festivals in mind and includes quick check-out options, VIP experience upsells, group bookings, payment plans and rich data analytics, among other features. Front Gate’s RFID solution also enables interactive touch points such as sweepstakes, content delivery, and instant giveaway to maximise data collection and fan experience.
“Front Gate is overjoyed to expand into the UK market," said Front Gate Tickets president Maura Gibson. "We couldn’t be happier to bring our services to some of the most established festivals in the world and to offer technology which allows the reduction of friction and enhancement of the fan experience.”
The UK launch of Front Gate Tickets follows the recent European expansion of Live Nation-owned ticketing DIY platform Universe, which provides event ticketing software, combined with advanced promotional and marketing tools.
