MTV UK has announced details of outdoor music festival MTV Presents Gibraltar Calling, in partnership with HM Government of Gibraltar.
Formerly known as the Gibraltar Music Festival, the event will be staged at the Victoria Stadium from September 2-3. Its line-up will be announced soon.
“With its sunny climate and stunning views, Gibraltar is a fantastic location for an outdoor live music event and we’re really looking forward to working with the Government of Gibraltar to showcase what Gibraltar has to offer to our youth audience,” said Mark Swift, VIMN UK's SVP, commercial & international ad sales.
As part of the agreement, MTV will promote the event across its social, digital and linear platforms and will film the event for MTV Live.
HM Government of Gibraltar’s culture minister, Steven Linares, added: “This fantastic new collaboration with MTV is testament to the festival’s success to date, and promises to take it to the next level. I am confident that Gibraltar Music Week will build on the excellent reputation of its precursors and I look forward to working with MTV to deliver this unprecedented event to the Rock.”
Tickets for the event are set to go on sale on March 1. The festival continues MTV’s history of partnering with tourist boards and councils to promote cities and regions to youth audiences. Recent collaborations include MTV Crashes events in Plymouth and Coventry, Club MTV events in Croatia, Swansea, Derry and Gothenburg, and the flagship MTV EMAs, which last year took place in Rotterdam.
