Universal Music Group’s Bravado has acquired Epic Rights, a boutique merchandise and branding company.

Epic Rights works with artists including Kiss, Billy Joel, Aerosmith, Def Leppard, AC/DC, Eric Clapton, Kevin Hart, 21 Savage, Madonna, Celine Dion, Barbra Streisand, Sting, David Bowie, Lionel Richie and Britney Spears. 

As part of the agreement, Epic Rights’ CEO and founder Dell Furano and his team will continue to create merchandising opportunities for their roster of artists.

Mat Vlasic, CEO of Bravado, said, “As the industry’s preeminent brand management company, we are constantly looking for ways to evolve our company while providing fans around the world with an ever-growing array of products and experiences. I’m excited to work with Dell, a true icon in our industry, and expand the Bravado portfolio.”

“I have great respect for Mat and his teams at Bravado and Universal Music -- they have taken product development, marketing and global distribution to an entirely new level,” said Furano. “I’m very proud of all that we’ve achieved at Epic Rights, and look forward to expanding Epic’s roster and artist services in this next chapter.” 

Bravado represents artists – including Migos (pictured) – in more than 40 countries.

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