Sony Music has announced details of a new imprint aimed at developing new electronic music talent.
Palm Tree Records is to be run by Kygo and Myles Shear, who manages the dance music star (real name Kyrre Gørvell-Dahll).
Signed to Sony, Kygo has amassed over 8.5 billion streams and over 47 million track equivalent streams worldwide.
Now, Kygo and Shear are aiming to develop a full-service system for breaking new artists, which includes a new artist management company.
Rob Stringer, CEO, Sony Music commented: “We are thrilled to be expanding our successful relationship with Kygo and Myles. Kygo is one of the most forward thinking and exciting artists in music today, and Myles is among the most innovative, creative artist developers around. This feels like a natural extension of our partnership as we develop together the musical output of Palm Tree Records.”
Kygo is one of the most forward thinking and exciting artists in music today
Rob Stringer, Sony Music
Kygo said: “I’ve always been very fond of working with talented, undiscovered artists in my own releases. It’s been an amazing process to watch these artists grow and now I’m able to help projects I love by offering a label and management service with an incredible team.”
Shear added: “We couldn’t be more excited to be growing our relationship with Rob Stringer, and all the great people in the Sony Music family through this new partnership. Kyrre and I wanted to create an outlet that would allow us to help break upcoming artists that we work with, as well as discover new talent that we believe in and want to develop. Palm Tree Records, together with our new management company, now gives us the perfect way to do that. As a manager, it’s a thrill to be realising this vision with the partner who I’ve created everything with up to this point.”
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