Direct-to-fan powerhouse Townsend Music has teamed up with indie icons Echo And The Bunnymen to roll out its D2C On Tour model across the Atlantic.

The Lancashire-based e-commerce firm has sold chart-eligible artist branded laminates containing unique codes for EATB’s upcoming album - assigned to either promo CD packages or artist-branded lanyards - at merch stands during the band’s US dates.

“The band had a US tour scheduled so it seemed like a good opportunity to take our D2C On ...