Universal’s Decca Record’s Group has announced the launch of Mercury KX, a brand new classical record label.
Described by Decca as the ‘first post-classical imprint operating within a major music group’, Mercury KX is already home to Icelandic composer Òlafur Arnalds along with a host of new artists. These include London duo Solomon Grey, Australian composer and pianist Luke Howard and pianist Lambert.
Essentially a new incarnation of the Mercury Classics label, Mercury KX aims to identify and work with innovative composer-performers, focusing on new instrumental music across electro, classical, alternative and ambient genres.
Dr. Alexander Buhr, managing director of Mercury KX, commented: “These incredibly talented artists are crafting distinctive new music at the fringes of classical, alternative and electronica. Freedom is the engine of creativity, and with this new label we want to offer them a platform without genre restrictions. Mercury KX is to be defined by mutual aesthetic values rather than genre, which offer its artists the opportunity to venture into whatever musical directions inspire them.”
The first album release on the Mercury KX label is Arnalds’ Island Songs.
