Urban Development’s vision is to be THE talent development centre and national youth music organisation for commercial and urban music - recognised by the public sector for the social and cultural impact of our work and respected and rewarded by the private sector for the value we add to the commercial music industry.
Combining business acumen with an understanding of youth culture, our work stands at the crossroads where the creativity of new music meets the industry. We offer a one-stop-shop for talent development led by artists, songwriters, producers and industry professionals with a proven track record of commercial success. Through sustained education, business/employment support programmes and showcase events, we help young people and emerging artists/professionals to access, and progress within, the highly competitive music industry.
Since 2000, we have been based in Stratford, LB Newham. Throughout this 16+ year history, we have produced transformational personal, social and creative outcomes for participants (core demographic of 14 – 25 year olds, 70% BAME and many from disadvantaged communities). Artists we’ve worked with in their early careers are now commercial household names. Young people and emerging professionals we’ve supported now work at industry institutions.
Following a 3/4-year process of business development, we are positioned to ‘fast forward’ our organisational development, sector impact, and growth trajectory – to scale up. We have set out a 3-year plan to establish a centre of excellence in east London, inspired by the need to ensure our young people benefit from the legacy of the London Olympic Games, AND a national progression pathway with pilot satellite projects in Manchester, Derby and Bristol.
As we move into our next phase of growth, we wish to appoint an energetic marketing manager with significant experience managing web and social campaigns to help us achieve our vision and business plan goals. You will have 5 – 10 years of experience in agency account management or in a client side digitally focused marketing role.
Main purpose of the job
To lead the business plan goals for marketing and digital communications. Urban Development does four
types of marketing to support our vision and aims:
1. Promoting projects
2. Promoting artists
3. Promoting events
4. Promoting Urban Development
Our focus in 2017/2018 will be reach. This means: more views on all our videos; more social media
followers on our channels, allowing us to promote our artists to more people, more cost-effectively; more
awareness of who we are so that more young artists, corporate sponsors and music fans pay attention to
what we’re doing.
Key responsibilities
1. Promoting projects and events
1.1. Deliver offline and online marketing campaigns around the different aspects of our work to
achieve our student recruitment and audience development targets for all projects
2. Promoting Urban Development
2.1. Contribute to Urban Development’s brand development strategy
2.2. Contribute to communication and media strategy to ensure that Urban Development’s work is
known and celebrated, enhancing the profile of Urban Development locally and nationally with
stakeholders
2.3. Continue to develop an ever-evolving web presence comprising editorial, video and audio
content, a ‘one stop shop’ for advice and guidance for entry to the industry and a showcasing
platform for the talent we support
3. Management
3.1. Ensure delivery of marketing strategy on time, to specification and on budget
3.2. Ensure effectiveness of marketing against performance indicators (e.g. reach, level of branding)
3.3. Set up systems for digital marketing
3.4. Ensure agencies and contractors deliver against their scope including managing tactical
marketing/editorial team
3.5. Oversee Urban Development’s audience database, data collection, analysis and audience
research, gathering and analysing audience information to assist the company in business
planning, target setting and funder reporting.
Team responsibilities:
4. Personal
4.1. Provide regular reports to the General Manager
4.2. Work to a high standard of personal time management and quality.
4.3. Recognise the need within a small organisation to be flexible in work and time management
4.4. Be committed to own continuing professional development. Keep up-to-date with innovation and
research in youth marketing to inform planning and campaigns.
5. General
5.1. Attend regular company meetings and team meetings as required.
5.2. Be familiar with the Urban Development’s work
5.3. Work within Urban Development policies
5.4. Contribute where appropriate to Urban Development staff CPD
5.5. Undertake any other duties that may reasonably be required in connection with the post.
6. Advocacy & income generation
6.1. Support to the Director and/or General Manager with pitches as required
6.2. Represent Urban Development to external bodies and organisations as required.
Skills and Experience Required
Essential
- Experience in agency account management or client side digitally focused marketing role for 5-10 years in a similar role
- Evidenced experience of implementing effective marketing and audience development strategies of comparable scale
- Evidenced experience in the delivery of effective digital content strategies and social media campaigns
- Understanding of risk issues and communication management
- Experience of top-level stakeholder engagement and internal communications
- Experience of managing complex projects including contracts and relationship management with digital agencies, graphic designers and producers of digital and/or print content.
- Experience of managing and motivating both teams and individuals
- Excellent IT skills
- Experience of controlling and managing budgets
- Effective and versatile communication skills, in particular the ability to communicate in writing and verbally with a wide range of people
- Ability to work under pressure with the flexibility to adapt quickly to varying and complex workloads
- Enthusiasm and commitment to both working in a creative environment focussed on young people and working directly with young people
- The ability to understand and interpret market/audience research
- An understanding of media and press relations and an awareness of media relevant to music/youth and community sectors
- Support for the aims and objectives of Urban Development
- Enthusiasm for and commitment to Equal Opportunities practice
- Ability to problem-solve and develop new approaches
Preferred
- Experience of working with the young adult market
- Experience of working in a creative / arts / music environment
- Marketing qualifications or any other relevant training course
Terms and conditions:
See contract for full details.
Application process
If you are interested in applying, please send your CV (maximum 2 x A4) and a covering letter with the
subject title ‘Marketing Manager’ to sarah@urbandevelopment.co.uk.
Your covering letter (maximum 2 x A4) should:
- Explain why you want this job
- Explain how your background and experience make you a suitable candidate
- Show what relevant skills and knowledge you will bring, referring to the person specification
- Confirm where you heard about this job advertisement
Please let us know if you require any reasonable adjustments, due to a disability, to assist you in
completing your application and/or attending an interview in the event that you are short-listed.
Closing date: 9am on Monday 27th February 2017
Interviews: TBC – To be scheduled for week beginning Monday 6th March 2017
