When the 2018 Wireless festival saw its best-laid plans fall through, Melvin Benn borrowed a trick from the Sir Alex Ferguson handbook: in times of trouble, look to Giggs.

“It was Giggs who first told me that Drake was going to come – and then it turned out he was going to play,” marvels the Festival Republic MD. “I was the very happy recipient of a plan concocted between the two of them.”

The inspired substitution followed the withdrawal of ...