India’s booming digital music business will offer opportunities for DSPs and rights-holders alike – but local execs have warned western companies that they will need to change their approach to succeed in the market.

India has been a key focus for the music industry in recent weeks as both YouTube Music and Spotify launched in the market, the latter despite a legal battle with Warner Music Group over licensing Warner/Chappell repertoire.

But both companies have a long way to go ...